How to Get Traffic for Your Website?
If you’re wondering about how to generate traffic to a website, you’ve come to the right spot. There are several ways to increase traffic to your website, and you don’t have to resort to any Black Hat SEO techniques to do that. Getting a higher traffic is a simple matter of using content marketing smartly, as well as using email marketing, social media marketing and search engine marketing effectively. So, let’s get started and find out how to get traffic for your website!
Using search engine optimization effectively or investing on Pay-Per-Click advertizing such as Google AdWords will get a lot of incoming traffic to your site. But if you are to hold on to the traffic and compel the visitors to stay rather than hit the “back” button and leave, you must have quality content. Eventually, it is only quality content that ensures that your site stays on top of Google’s SERPs (search engine results pages).
So, this means writing informative, interesting and thought provoking articles and blog posts, posting entertaining and yet educational videos and using infographics with lots of stats and verifiable data. Now it’s possible you don’t have the time to do this yourself – you probably have a day job, or manage several websites. In that case you should consider hiring freelance writers on sites such as Fiverr.com, Upwork.com, Elance.com, HireWriters.com, Freelance.com, iWriter.com and more.
You may not find the best writer for your website at first attempt, but keep looking and perhaps you will find someone who is a perfect fit. As a matter of fact, a majority of the web content on the internet are written by freelancers. So, don’t be afraid to outsource your content development to freelancers.
Email marketing is perhaps the oldest technique used by internet marketers to grow their business and get much needed traffic for their sites. Over the last few years it has become almost an automated activity because of all the sophisticated email marketing tools on offer. Email marketing tools such as autoresponders like AWeber or GetResponse, allow you to send your emails to several thousand recipients at the same time, as well as to follow up with more emails and automated responses. This saves you a lot of time and makes the whole process extremely efficient.
Social Media Marketing
The importance of social media for traffic generation has never been greater. It takes only one blog post or video to go viral on Twitter or Facebook for you to find your incoming traffic increasing by multiple times. To use social media marketing effectively, you should manage your profiles on different social media platforms actively and ensure that they stay consistent. Your posts, tweets or updates should be interesting, fun and end with a subtle call-to-action to visit your website. You don’t have to worry about handling so many social media accounts on your own – get a social media management tool such as TweetDeck or HootSuite. They make the whole thing so much easier for you.
SEO and Search Engine Marketing
We save the best for the last. SEO and search engine marketing – which involves the use of pay-per-click advertizing is the best way to get traffic to your site. Sure, creating great content will ensure that people stay on at your site and become repeat viewers – but to get them there in the first place, you really need to used SEO and search engine marketing. That is the only way to get noticed on the internet. Using SEO effectively means using keyword optimization, link building, better social media engagement and more effective content marketing – which we have already discussed. It also means optimizing your website for mobile and making it up-to-date with Google’s new Mobile-Friendly guidelines.
And yes, you will be tempted at some point to improve your site’s position on Google’s SERPs by using paid links, keyword stuffing or duplicated content. Never do anything that violates Google’s Webmaster Guidelines as Google’s algorithms are very smart and it doesn’t take long for you to get caught. And when you’re caught, punishment from Google will be swift and ruthless, leading to your banishment from its search engine. Always use ethical “White Hat’ tactics for your SEO.
So now you know how to get traffic for your website. These are just the basics, as you get started with your own website, you will learn a lot more through practical experience.
I wish you all the best, and remember that if you have any questions or comments you can post them in the comments section at the bottom of any blog post. It’s great to hear from you.
Founder of How to Start Making Money From Home